Conception CMDG exhibition stand

Is it even possible to promote charitable aims at the Basel "muba" trade fair? Yes. The trade fair appearance of the UN's CMDG "Centre for the Millennium Development Goals" proved it - as a shop for Millennium Development Goals.


Client:
Center for the Millenum Development Goals(CMDG, Basel)
2009

Services:
Conception
Creation
Realisation planning
Project management
‍

The scenography of the stand was similar to that of a discount store. It also served as a "stage" to present visitors with products specially developed for this presentation, which reminded them of the eight Millennium Development Goals. A playful approach to keep the overarching goal - securing the global future - constantly in mind in everyday life and to stand up for issues such as combating poverty, protecting the environment and human rights.

Eight Millennium Goals; eight products that reminded customers of the overarching intentions of the Millennium Goals in everyday use.

Left: Visitors to the UN Millennium Development Goals stand. Right: President Doris Leuthard opens muba 2009 and visits the stand.

The eight Millennium Development Goals as a mirror of society.

The stand of the Millennium Development Goals – the starting point for many discussions on the political endeavours of the UN.

May I conceive your
trade fair presentation?
‍
I look forward to your enquiry.