Corporate communications at eye level with the target audience: I conceived and managed the award-winning magazine lifeathome.ch for IKEA ( Switzerland) AG.


Client:
IKEA (Switzerland) Ltd., Aurel Hosennen
2017–2019

lifeathome.ch

Services:
Conception
Curation
Production
Overall project management

The digital magazine lifeathome.ch was dedicated to the culture of home living: diverse, authentic and individual. It offered urban readers a panorama of reports and critical analyses of "life at home". Independent authors reflected on home living as a profound and multidimensional topic - far beyond glossy photos, furnishing concepts, trends or new products. Two sections, "Design" and "Perspectives", set clear thematic focuses. The magazine, designed by Zurich-based graphic design agency Raffinerie AG, won several awards, including silver in the "Creation" category at "best of swiss web" 2019.

New articles appeared on a weekly basis.

For homeless people, the term "life at home" has a completely different meaning: portrait of the "Pfuusbus" of the Zurich-based foundation Sozialwerk Pfarrer Sieber.

He shaped the interior design of an entire generation: the Swiss furniture designer Kurt Thut.

Animation of the website.

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Please contact me.